Tomatoes in campaigns. Butter shaped into handbags. Designer cafés selling $18 coffee. It looks beautiful. But the more you think about it, the more uncomfortable it gets.
There’s a strange trend happening in fashion right now. Luxury brands are aestheticizing food. Fresh produce in campaign bags, croissants next to handbags, butter sculpted into accessories. And at first glance it looks considered and editorial.
But we’re living in a moment where groceries are one of the fastest rising costs in people’s lives. So why is fashion suddenly using food as a prop?
It’s not random. Food is emotional, it signals comfort, indulgence, abundance. And in a world where clothing can be duped overnight, food still signals real access. You can’t download a croissant.
The visuals are beautiful. But the message behind them is more loaded than it looks.